Not Done at Arttelex brought together titles, objects and paintings around questions of value, presentation and consumption.
One of the central works was Blue 2610, a 160 × 160 cm painting made in IKEA blue.
The painting was presented together with merchandise, placing the artwork alongside the visual and commercial language normally used to sell products.
Rather than separating art from branding, retail and display, the exhibition deliberately allowed these systems to overlap.
The project marked a shift towards a more explicit engagement with marketing, consumption and the mechanisms through which value is produced and communicated.
